With ‘eco-friendly’ and ‘sustainability’ becoming buzzwords in all facets of retail-related industries, we see more watch companies starting to pay attention to the plight of our planet. From watch straps made with nylon recycled from discarded fishing nets to brands working with environmental organisations worldwide. Now, Luminox is even taking plastic trash directly from the ocean and recycling it to make watch cases with the latest Bear Grylls Survival ECO 3703.
I really like the idea of a watch case made entirely of recycled plastic. And of course, the material makes perfect sense with a robust, outdoorsy watch brand like Luminox. They are calling this recycled plastic material #tide ocean material which is made from 100% recycled ocean-bound plastic. The plastic is collected by the local fishermen from the five islands in the Andaman Sea off the coast of Thailand and then registered, washed, shredded and turned into a granular material which can then be used in production.
Aside from the case material, the watch resembles the typical Luminox design elements including the tritium gas tubes and syringe style hands. For this special edition, you’ll also find the Bear Grylls logo in SuperLuminova at 10 o’clock while his motto “Never Give Up” is printed on the dial.
The Luminox Bear Grylls Survival ECO 3703 will be a limited edition run of 1,500 pieces as, since the 1500s, 15 species of ocean animals are known to have vanished forever. It has an MSRP of MYR 2,515 with a portion of each sale donated to Project Aware.
Case: #tide ocean material
Case size: 45mm
Crystal: Sapphire with anti-reflective coating
Water Resistance: 200m
Price: MYR 2,515